Reuters, Canon and California Academic Research Laboratory Starling Lab successfully implemented a pilot program that could prove the authenticity of Canon’s information images.
As the project driver explains, using the Canon Room prototype and authentication system developed by Starling Lab, the pilot program allows the media to “prove the authenticity of information images and alleviate concerns about the legitimacy of content”.
The mechanism used is preserved Metadata integrity Images from your capture to the publication. Therefore, the effectiveness and authenticity of photography can be proved.
Project driving company has stated Worry Because of the increasingly difficult difficulties True and fake news on the Internet And cites “the latest advances in generative artificial intelligence technologies” that make it easier for anyone to create images to deceive or misunderstand consumers.
“Trust on news is fundamental. But the latest technological advancements in image generation and manipulation have made more people wonder what is real and what is not real. Reuters continues to explore new technologies to ensure that the content we deliver to the world is real and reliable.
“Our collaboration with Canon demonstrates the potential of new technologies in image verification to increase the confidence of consumers they think are real. We want to share encouraging project survey results with our customers and apply them to protect our photography news. Our goal is to be one of the most reliable global news,” he said.
“As part of the Content Authenticity Project (CAI), Canon hopes to take important steps to protect images serving the global press,” said Richard Shepherd, senior marketing director of product and marketing strategy for Canon Europe Europe Marketing.
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